Google Cardboard, is the affordable VR headset that brands were using to get 360 video and VR experiences in the hands of hundreds of thousands of users around the world.

The problem! after 2 or 3 uses Google Cardboard tended to then sit there or get relegated to the bottom drawer until the next VR experience.

So VCCP came up with an innovative take on Google Cardboard that would double up its use.

With formula E having filmed a vast range of its races across the world for two seasons, we wanted to leverage this unique content, and put fans in the driving seat.