‘What’s Your Whisky’ uses artificial intelligence and machine learning to analyse people’s flavour preferences, and matches them with their perfect whisky.

‘What’s Your Whisky’ is an innovative digital experience which can be accessed via any mobile or internet-connected device.

On launching the experience, people are asked eleven questions to understand their individual flavour preferences, such as “how often do you eat bananas?” and “how do you feel about chillies?”.

Using new artificial intelligence and machine learning technologies, ‘What’s Your Whisky’ analyses people’s preferences for a variety of sweet, fruity, spicy and smoky flavours found in Single Malt whiskies to create their personal “Flavour Print” and recommend a Single Malt whose flavour profile most closely matches the individual’s taste. 

Ever had Instagram travel envy? Or seen a photo of your perfect holiday destination, but don’t know where it is?

Whilst working at VCCP I helped Easyjet to be the first airline in the world that lets you search for a flight using just a photo!

Find Look&Book in the iOS easyJet: Travel App

Ever had Instagram travel envy? Or seen a photo of your perfect holiday destination, but don’t know where it is?

Whilst working at VCCP I helped Easyjet to be the first airline in the world that lets you search for a flight using just a photo!

Find Look&Book in the iOS easyJet: Travel App